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Link11 Launches in UK Market with Innovative DDoS Protection Solutions

07/19/2018        Press
Link11 Launches in UK Market with Innovative DDoS Protection Solutions

Established DACH-based anti-DDoS solution vendor enters UK market; appoints Aatish Pattni as Regional Director for UK and Ireland

Link11, a leader in cloud-based anti-DDoS protection in the DACH region, has today announced the launch of its innovative security solutions to the UK market, with plans to quickly grow with the appointment of key channel partners.

Link11´s cloud-native DDoS protection solution is fully automated, utilizing AI & machine learning to ensure fast and accurate recognition of malicious traffic, delivering the quickest time to mitigate (TTM) available in the market.  In addition, Link11’s Cloud Security Platform provides Secure DNS, Web Application Firewalling, CDN and IP Transit services to safeguard enterprises’ IT infrastructure and critical applications.
According to Link11’s 2018 Q1 DDoS report, organizations are facing on average 160 attacks per day, an increase of 10% compared to Q4 2017.  The company says this gives channel partners a great opportunity to add value to both new and existing customer deployments, by providing complementary solutions to strengthen their security infrastructures. Link11 estimates the UK addressable market for DDoS mitigation is £103 million in 2018, rising to £195 million by 2021, highlighting the fast-growing demand for DDoS protection.

The company’s UK and Ireland operation is headed by Aatish Pattni, who joined from Check Point where he was Head of Threat Prevention Northern Europe. Pattni will be responsible for driving the UK sales effort and growing Link11’s channel.

The company’s channel programme features four tiers (Platinum, Gold, Silver, Bronze) offering partners a range of incentives including investment for marketing and lead generation activity. The programme is also heavily focused on margin protection and developing recurring revenues for partners.  Link11 solutions are available as a resell, fully-managed service or hosted offering, to suit the needs of any partner.

The strength of the programme has already led to Bytes SP partnering with Link11 as its first UK VAR. Bytes SP’s CTO, David Rawle commented:  “As DDoS attacks are steadily growing in prevalence and becoming ever more sophisticated, we are seeing an increasing number of enquiries from our customer base for solutions to help them deal with this particular attack vector. We believe that Link11 offers an innovative and comprehensive solution that is also highly complementary to existing technologies, providing better protection for organizations’ networks.”

Link11’s Aatish Pattni said: “Link11’s solutions directly address the growing DDoS and web-borne threat.  Unlike many other solutions in the market, which provide protection for a limited, pre-determined, period of time once an attack is already under way, Link11’s cloud-based offering automatically blocks attacks before they hit our customers’ networks, and provide complete protection until the attack has ceased. This provides a greater level of protection and gives customers peace of mind that they won’t have to deal with a costly outage resulting from a DDoS attack.

“Furthermore Link11’s solutions fundamentally change how organizations interact with their cyber-security solutions. Rather than following the established ‘detect, respond, analyse’ workflow, our solutions automate these processes instantly, enabling security teams to instead focus on tailoring their infrastructures to protect against more strategically in response to ongoing trends as opposed to an attack by attack basis.  As such I believe there will be strong demand in our solutions within the UK market, making this a very exciting time to be joining the company. I’m looking forward to leading this next stage in the Link11 journey, and to working with partners to help them further grow their security revenues by adding value to their customer deployments.”

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